When you are promoting your campaign through SMS marketing, you need to make sure certain things for its success. Just like sending a short useful message means a lot, similarly send the text message on time can be quite pivotal. How?
Imagine you ordering food and just in the nick of time you receive a text message from your local pizza parlor telling you they have a discount on offer. What will you do? You will grab the opportunity, right? That’s what time can do.
SMS marketers need to know the audience they’re targeting. Food joints will definitely send text messages at times of lunch or dinner while if you’re a beautician, you want to send out SMS during the season or when you feel customers are more inclined towards it. Time matters a lot in this process. You need to ensure that you’re sending out your SMS right on time and that you will get the favorable response you’re looking for.
To master this art, you need to study your respective industry thoroughly. You need to know what a customer might need and when he/she might be in need of it. You need to act accordingly. There is no visual involve here, just plain text so you need to make sure you’re at the top of your game.
SMS Marketing in UAE can sometimes be difficult because the key is your customer reading the message promptly. There is no visual to aid it. So, you need to play the time card perfectly.
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