A website is one of the most critical weapons in a business owner’s arsenal to acquire more and better clients and customers. So, what distinguishes an excellent website from a bad one, or a good one from a fantastic one?
There are many elements that go into making a great website, but here is a list of 8 that you should always seek to have when planning your site.
A good web designer will show off your products or services in a manner that is both visually appealing and simple enough for anyone to understand. This means that the design of your site should be very clean and uncluttered. A good design will use bright colors that catch the eye, but it won’t hurt to add a splash of color here and there to make certain elements.
Capacity for growth and updates
A great website is one that can grow with your business over time. Your web designer should be able to build you a website that can grow with you as your business grows. You shouldn’t have to worry about hiring another developer or designer because your site needs an update or redesign. A good web designer can work with you and your team to create a site that’s easy to use and update so that the only thing you’ll ever need to worry about is what great content you’re going to put on the site next!
Easy to find contact information
A website that’s easy for potential customers to get in touch with you is one that will help generate more business. Your website needs to include your contact information, including but not limited to your address, phone number and email address.
Multiple avenues for communication and feedback
A great website is one that allows visitors to find out more about you as well as take advantage of your offers or services in multiple ways. A good web designer dubai will take care of this for you by including things like contact forms, social media compatibility and easy access to your various pages and sections.
A strong call to action
Every website needs a goal, and that goal should be to get visitors who view the site to take some kind of action. This could be anything from signing up for your newsletter and special offers, requesting additional information about your services or products, purchasing a product or service you offer or simply making contact with you to ask questions or schedule an appointment.
Mobile friendly design
It’s estimated that over 1 billion people use the internet on their mobile devices, so designing your website with them in mind is not only a great idea, it’s necessary if you want to bring in new customers or keep existing ones happy. When you hire a web designer in Dubai, ask them if your site will be mobile friendly or if they can add that to the site for you.
Read more about the Responsive design site: how to create it?
SEO compatibility and optimization
Search engine optimization is a great way to get more eyes on your website and everything it has to offer so hiring a web designer who understands how important this is should be crucial to your decision making process. A good web designer should never only design the site but also help you create content, work on your keywords and craft titles, meta descriptions and headers.
Easy for visitors to find their way around
A well-organized website that’s easy for visitors to navigate is one that will help your business grow. The more time people spend on your site, the more likely they are to find what they’re looking for and click on your call-to-action. This should be a major priority in any website design process because even if people aren’t ready to buy right now, getting them into your inner circle should be a top priority.