How much time do you spend on your website? If it’s more than two hours, you might want to rethink your game plan. Search engine optimization (SEO) and user friendly website design are must-haves for any small business’ marketing strategy.
To let you know how SEO and a good website design are important we try to explain the process of how search engine crawls your website. This may help you to understand the importance of good web design and SEO.
How Google Crawls Your Website
At RedSpider, Our Process is strategically designed to capture the best practices surrounding internet presence (including SEO, web design, and web analytics to name a few) and apply them to our clients in an individually targeted approach. Each small business is different, so that mean personalizing each SEO approach for every client with different combinations of Google-approved ranking techniques.
The internet is continuously changing, and frequent algorithm updates by Google oftentimes send small business scrambling. Google’s changing the game and has up-ed the requirements for all websites before they can even be considered a competitor in the SERPs. However, one thing all of Google’s algorithm modifications have in common is the emphasis on a webpage’s and website’s SEO and design to improve the searcher’s experience. Unfortunately, Google isn’t always forthcoming with the specifics of each algorithm change they release, but there are certain SEO actions that are rewarded by Google with higher rank as a result of these
The following are just a few of the most well-known and preferred SEO ranking variables
- Long posts (at least 1,000 words) are required.
- Backlinks and internal links
- LongTail Keywords
- Optimized media (e.g., images, infographics, and videos)
The search engine crawls the web page when it’s indexed (for example, when using Google). “Spiders” are used to crawl a web page. To determine a website’s ranking in the results pages, those “spiders” pick up on specific optimization criteria. The higher optimized a website is and the more traffic it receives as a result
Small things,” like website design, site optimization, and on-page SEO that make all the difference for a long-term company. Working on other parts of your business such as market development and product or service innovation may be more enjoyable, but you’ll quickly discover that if you don’t have the “little things,” your firm. If you don’t take the time to step back, relax, and deal with little problems early on, your company will be hurt later on. Taking the time to work on your web design and SEO development every day is essential for gaining a competitive advantage in search engine rankings and in the mind of your target audience.
Here we are going to share few important steps that can help you to improve your website design and SEO.
Choose targeted keywords
If you’re getting lost in the search results, consider what keywords you’re using. If you try to rank for every keyword imaginable, you will look like an amateur and lose potential customers. Pick a handful of relevant keywords and make sure they appear on your page at least twice – ideally three times – throughout the text.
Keep it short and sweet
Brevity is key. One of the top mistakes small businesses make with their websites is that they write too much content, making it difficult for customers to find what they’re looking for. Stick to 200 words or fewer per page, and write only about the experiences your customer would have on that page.
Keep it simple
Don’t use text messaging abbreviations or chat jargon. A good rule of thumb is, if your teenage daughter wouldn’t understand what you’re saying, it probably won’t fly with a customer either.
Don’t ignore design principles
Look at sites in your industry and identify the standout features, such as a rotating product display or an interactive video. Try to think outside the box and showcase your product or service in a unique way.
Ensure pages load quickly
Slow page load times equal a poor user experience – which means you lose your customers’ interest. Use images, but keep them small – ideally no larger than 1MB, and include a text description for each image.
Optimize your blog
Writing a blog is an excellent way to establish yourself as a thought leader in your industry, increase traffic to your site, and form new relationships with potential customers. When you write a blog post, make sure that the title keyword appears near the beginning of the title – ideally once – and that the URL includes a keyword.
Optimize your pages
As you create content for each page on your site, keep keywords in mind – there should be at least one or two per page – but never use them as a gimmick. Once you’ve written a piece of content, ask someone to read it and tell you what it’s about. If they can’t understand, or it doesn’t deliver on its promise to the reader, re-write it.