Shopify SEO Tips: Improve Your Shopify Store’s Google Ranking

Shopify SEO Tips Improve Your Shopify Store’s Google Ranking.This guide will help you reach more people, get more visitors to your website, and make more sales. To make sure your online store shows up higher in search results, follow these steps. First, pick a theme that works well on mobile phones. Google looks at mobile websites first, so if yours isn’t good on phones, it might not show up in searches. 

Then, use our guide to add Google Analytics to your site. This will help you see how many people are visiting your site and what they do there. You should also set up Google Search Console using our instructions. This will show you how well your site is doing in search results. for more information click here.

Site Structure

Creating a logical site structure means organizing your web pages in a way that makes sense and helps users and search engines navigate your site easily. This involves internal links that connect different pages together.

For example, let’s take the website of a shoe brand called 8000 Kicks. They have a straightforward site structure with pages accessible from the main menue:

1. Homepage
2. Category pages for different types of products (like Men’s shoes, Women’s shoes, Backpacks, Accessories, etc.)
3. Subcategory pages under Accessories (such as Socks, Wallets, Pouches, Laptop Cases, etc.)
4. Individual product pages

Change URL

Changing your store’s URL in Shopify SEO Tips is important for branding and memorability. By default, Shopify assigns a random number to your store’s URL, which isn’t ideal for your brand identity.

Here’s how to customize your store’s URL:

1. Go to your Shopify admin dashboard and click on “Settings” in the sidebar menu.
2. Then, select “Domains” from the pop-up menu.
3. Click on the “Change to a new myshopify.com domain” link under your current URL.
4. Enter your desired new Shopify store URL in the pop-up and click “Add domain.”
5. If you want a custom domain (like “brand.com” instead of “brand.myshopify.com”), click on the “Buy new domain” button.

It’s crucial to choose a URL that includes your brand name and is easy to remember so customers can find your site easily.

Improve site speed

Improving your Shopify store’s speed is also essential for a good user experience and better search engine visibility. Here are some tips:

1. Use JPG or PNG image formats as recommended by Shopify.
2. Compress images to reduce their file sizes, which helps speed up page loading times.
3. Minimize your code by removing unnecessary elements from HTML, CSS, and JavaScript.

Relevant Keywords 

Finding relevant keywords is crucial for making your online content visible to your target audience on search engines like Google and Bing. Incorporating these keywords into your content signals to search engines that your content is relevant to users’ searches, increasing the likelihood of it appearing in search results.

Here’s how to find relevant keywords using the Keyword Magic Tool:

1. Start by making a list of seed keywords based on your product categories and offerings. For example, if you sell home office supplies and furniture, your seed keywords might include “standing desks,” “ergonomic office chairs,” and “desk risers.”
2. Enter one of these seed keywords into the Keyword Magic Tool to generate a list of related keywords. This tool provides insights into search volume, keyword difficulty, and search intent.
3. Look for precise keywords to your store and have decent search volumes with relatively low difficulty scores. Focus on keywords with commercial or transactional intent, indicating that users are interested in purchasing products like yours.
4. Select promising keywords, such as “corner standing desk,” and add them to your keyword list by clicking “Add to the keyword list.”
5. Repeat this process for all your seed keywords to build comprehensive keyword lists.

Create Topic Clusters 

Once you have a collection of relevant keywords, you can move on to creating topic clusters:

1. Establish topic clusters consisting of a pillar page covering a broad topic (e.g., “hiking shoes”) and cluster pages addressing specific aspects (e.g., “zero drop boots,” “steel toe hiking boots,” etc.).
2. Ensure that all pages within the topic cluster are interlinked, demonstrating to search engines that you’re an authority on the subject and that the pages are related.

By implementing these strategies, you can optimize your content for search engines, increase visibility, and establish authority in your niche, improving your chances of ranking higher in search engine results pages (SERPs).

Write and Publish Blog Posts

To effectively engage your audience and enhance your online presence, it’s crucial to create and publish blog posts that address topics with informational intent. Here are some essential tips to ensure your content stands out:

1. Provide Genuine and Unique Information: Offer valuable insights and solutions that are distinct from existing content. Being genuinely helpful not only enhances the user experience but also improves your chances of ranking higher in search results.
2. Incorporate Visuals: Integrate images throughout your blog posts to enhance readability and illustrate concepts. Visual elements help break up the text and make the content more engaging for readers.
3. Utilize Internal Links: Include internal links within your content to connect to other relevant pages on your website. This helps search engines understand the relationship between different pages and improves overall site structure.

Use the Right Shopify Apps

Using the right Shopify SEO Tips can streamline the optimization of your store, automating tasks that would otherwise be time-consuming. Here are some apps you can use to enhance your Shopify SEO:

1. Shopify Finder: This app offers comprehensive e-commerce product research capabilities. Shopify Finder allows up to 150 daily database queries. It costs $29/month after a free trial.
2. Schema Plus for SEO: Developed by former Google engineers, this app simplifies structured data implementation. It offers an intuitive user interface for easy use. After a seven-day free trial, the app is available for $14.99/month.
3. Tiny SEO Image Optimize, Speed: Enhance the speed of your Shopify store with this app. The app is free to install, with paid options available for advanced features.