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Help Your Website Grow: Real estate website designing Best Practices

In the real estate world, it’s really important for things to look good. People who have been doing this job for a long time spend a lot of time making houses look nice when they want to sell them. But when it comes to making websites for real estate, they often don’t look very interesting at first. The real estate website designing plays an important role in how your website looks.

Do you want to make your real estate website better for people to use and get more people interested in buying houses from you online? This guide will tell you the important things web designers should do to design a good real estate website.

Real estate website designing

Use “Split View” Layout for Property Search Pages

On big real estate websites, the search feature is super important because more than 40% of people start looking for houses online.

To make it easy for people to see all the houses for sale, you can use a special layout. Imagine your screen is split into two parts. On the right side, you can put a list of all the houses. On the left side, you can put a map that shows where these houses are. Or, you can use the left side to show a bigger picture of a single house when someone clicks on it. This is how real estate website designing can work wonders.

But, this special layout might look messy on small screens like phones. So, when people visit your website on their phones, it’s better to show just the map with each house’s location instead of the split-screen.

Always Indicate Property Location

The place where a house or apartment is located is very important when people are looking to buy or rent it. People usually have their favorite neighborhoods because they like them for some reason. It could be because it’s close to where they work or because it fits their budget. Sometimes, they decide on a place because someone they trust, like a friend, family member, or a real estate agent, recommends it.

When websites show a map that tells you exactly or approximately where a property is, it’s really helpful. It saves you from having to open another tab to search for that place on a map. This makes people stay on the website longer and not leave quickly. 

This is good for the website because it helps it show up better on search engines like Google, and it also helps more people decide to use the website to find a home. Most importantly, showing where a property is on a map is a smart way for websites to keep people interested and make the website perform better on the internet.

Create Descriptive Page Categories

Help users find what they’re looking for on your website by using small bits of text (called microcopy) and easy-to-use links. If you have a big website about houses, you can make a menu that drops down when people click the top part of the website. This menu can show lots of choices, like different types of houses.

For example, a website like Sotheby’s makes it easy for people to find houses by sorting them by where they are, what kind of lifestyle they offer, or if you can see them in videos or virtual reality. Then, users can make their search even more specific by choosing subcategories, like houses in the countryside in Northern England.

When you’re making a website about houses, make sure the way you organize the information (we call it information architecture) helps your visitors find what they want and move around the different parts of your website easily.

Experiment with Horizontal Scrolling

Most websites usually let you scroll up and down to see their content, like reading a book from top to bottom. That’s something we’re used to. But sometimes, websites try something different. They let you scroll from left to right, like flipping through pages in a book. This can make the website more interesting and memorable.

Horizontal scrolling makes you pay more attention to what’s on each page, instead of just scrolling down automatically. This kind of layout works best for websites that are all about one specific thing, like a real estate website for just one building or project.

Each page in this layout is like a separate chapter. One page could be about introducing the project, the next about what makes it special. Then, the cool things it offers, and finally, it invites you to take some action, like contacting them. You can get in touch with Dubai real estate website design company.

Use Progressive Disclosure

Progressive disclosure means showing important information first and keeping less important details on separate screens. Instead of overwhelming users with a lot of information at once, you start with the most important choices. Then, you give them ways to find more details later.

You can do this by dividing the main buying options into different screens. If you want special choices, you can ask for them. You don’t have to deal with all the extra details right away. This way, you can focus on the information you need and get ready for the next step without feeling rushed.

Offer a 3D Property Tour

With virtual tours, your clients can see what a place looks like, its layout. Moreover, what it offers without going anywhere. They can do this from home and then decide which places they want to visit in person.

Using 3D property tours also helps your real estate agents. It saves them time for people who are just starting to look for a property. Therefore, they can concentrate on people who are more serious about buying or renting. 

This way, you can work on closing more deals and getting more potential buyers or renters without doing everything manually.


When making a website for real estate, focus on what people who visit your site want to do. Think about what they want to accomplish, like searching for houses or apartments. Then, make a map that shows all the steps they might take on your website. Organize the way you put information on your website. Moreover, how people move around it, and how the pages, look based on what you think users will do. The real estate website designing must be aesthetic and easy to use.