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Internationalization: How to Boost Traffic with a Multilingual Site

Website internationalization can be advantageous for companies that want to cater to different languages and reap the benefits of today’s globalized world. In this article, we’ll show you tips on internationalization and localization, as well as improving the SEO of your internationalized website.

Websites are commonly written in only one language, but what happens when they aren’t? Internationalizing your website allows you to reach more people by making it available in multiple languages – allowing you access to a larger audience. The act of internationalizing essentially means translating content , rather than rewriting it (although some sites choose to do both ). This is beneficial because Google does not index translated versions of articles separately; instead, all versions are included within one version of the page.

multilingual site

Benefits of Internationalization

Internationalizing your website has the potential to increase traffic and revenue, as well as improve SEO. An internationalized site could lift your organic search engine rankings because it will help with link building and establish more external inbound links through additional content in an array of languages. This is great news for B2B and e-commerce businesses who already see a lot of their leads coming in from abroad. From a user’s perspective, having multilingual options means that there are less barriers to entry for them that only speak another language – they can finally get the information that they need about your product or service!

In terms of SEO, consider this: If you write one article on a subject but publish it in several different languages, each version of the article will likely rank on its own for terms specific to that language. This is because Google tends to see it as a few separate articles and gives credit where credit is due – so the more versions of one article you provide, the more opportunities there are for your page to show up in search results for various subjects.

Breaking Down Internationalization

Internationalizing your website is pretty straightforward: All you need to do is translate/adapt content into other languages and target those audiences! However, this does not mean that every word needs to be rewritten – typically, companies choose to adapt content by rewriting headlines and summaries while leaving longer pieces alone (i.e., copying and pasting them). If you’re looking for a budget-friendly option, you can always consider using Freelance content writing service to adapt the content on your site.

Once you have your internationalized version of your website, you can add it as a separate page on your website or point the root domain to each localized domain. The latter has the benefit of cutting down on duplicate content and doesn’t affect rankings , but it is not ideal for SEO because search engines typically see individual language versions as different websites and don’t index them together (and if they do, it’s usually with an important note that Google provides). When adding another localized version of the site via subdomain, be sure to change the default URL in Webmaster Tools so that it knows which country owns which website.

We recommend that you point the root domain to each localized version of your site, but if you do choose to add a separate localized version of the website via subdomain (with language-specific URLs), be sure to inform Google using this form . This is important because Google will not index two versions of the same website and may even “sandbox” one or both sites. This means that they won’t show up in results and could potentially lose all ranking ability, so make sure to get it sorted before doing anything else!

The Bottom Line

Internationalizing your website can help you reach a wider audience by serving people in other countries – which is why so many big companies are starting to take notice. One aspect of internationalizing your website that is often overlooked or not considered at all is the SEO benefits you can get from it. Simply by translating your content into different languages, you will improve how many visitors you get to your site and help bring in more organic traffic!

So there you have it! If you’re thinking about internationalizing your website but don’t know where to start, Contact us with questions or concerns Email Us at info@redSpider.ae. Our expert Web designers  are happy to answer any questions about this topic so feel free to ask away. We hope our article was helpful for getting started with improving the SEO of multilingual websites!  

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