In the fast-moving digital marketing world, it’s crucial to stay ahead. Influencer marketing, a strategy that keeps changing, is a big deal on social media. Brands of all sizes use influencers to connect with the people they want to reach. This guide has everything you need for Influencer Marketing Trends For 2024 – the newest trends, useful tips, and the best ways to do it right. Whether you’re a pro or just starting, this guide will help you succeed in influencer marketing.
Influencer Marketing Trends for 2024
In the always-changing world of influencer marketing, keeping up with trends is important. Let’s check out some big trends that are shaping influencer marketing in 2024:
The Future of Working Together Artificial Intelligence (AI) is changing how influencers and brands work together. It’s making a big impact on how they team up, talk, and make content. AI helps brands and influencers find the best match. It also helps to improve their campaigns, get useful information, and personalize content. For example, AI can look at an influencer’s audience, performance, and feelings to suggest the best content. It can even assist influencers in making interesting content that fits the brand. AI also helps by removing fake followers, bots, making influencer campaigns more genuine.
Influencers aren’t sticking to just one social media site anymore. They’re reaching out to lots of platforms like Instagram, TikTok, YouTube, Twitter, Facebook, Snapchat, and more. Brands can use this multi-platform approach to connect with different groups of people. For example, a brand can team up with an influencer who’s great on both Instagram and TikTok. This helps to hive the audience a smooth experience.
Following Your Favorite Creators Everywhere
Even though creators may have a favorite social network, they usually use many platforms. What’s new is that these creators have super fans who follow them everywhere.
Successful creators have big audiences that interact across all their accounts. They’re not just on Instagram or YouTube. They see themselves as specialists sharing their work with fans across the web. Influencers choose the best platform for different reasons. So, while they use different social platforms for different things, it’s all connected as one big picture.
Live Shopping’s Growing Role in Influencer Campaigns
Live shopping has become popular, and it’s going to keep growing in 2024. Influencers and other important leaders will keep showing and talking about products to their communities. They use live videos and interactive content.
More and more people prefer buying things through live videos, and big platforms like Amazon, Facebook, TikTok, and Instagram are making tools for live shopping. For instance, Instagram launched Live Shopping. This is where you can buy stuff directly while watching a live video. They say it’s cool because it gives shoppers a fun way to find and buy things.
Lots of influencers have already done successful live shopping with brands. Walmart even teamed up with TikTok creators to do live shopping events. So, get ready to see more of these collaborations in the coming year!
Brands Seeking Ongoing Partnerships with Influencers
In 2024, brands and influencers are expected to team up for longer, ongoing projects instead of one-time sponsored posts. The reason for this change is simple: it takes time to make sales. Even influencers with super-engaged audiences find it hard to make a meaningful impact with just one sponsored post.
Having a long-term partnership with an influencer often proves more effective than a short-term one. Brands are also interested in building stronger relationships with influencers. This is similar to how they connect with brand ambassadors.
To make the most of this trend, consider offering packages to brands that include multiple sponsored posts over time. It is similar to how they run ads on platforms like Facebook. Joining an influencer marketing network can also add credibility to your services.
More Money To Be Spent On TikTok from Marketers
You might think we don’t need to talk about TikTok anymore, but it’s still growing in popularity among marketers. Despite some concerns from politicians, TikTok is here to stay. It has over 1 billion users worldwide. According to the Digital 2023 July Global Statshot Report, people spend more time on TikTok each month than on any other social platform. In 2022, the marketers spent around $800 million on TikTok influencer marketing. By 2024, it will be more than $1.3 billion. TikTok will be a major platform to promote products in 2024.
Short Videos Taking Over
We cannot ignore the impact of short videos on social media. That’s why we keep talking about the rise of TikTok. But now, short videos are not only on TikTok. Other platforms like Instagram, Snapchat, and YouTube have also jumped on the short video trend. Meta introduced Instagram Reels, Snapchat has Spotlight, and YouTube added YouTube Shorts. There’s also Triller, popular in places like India as an alternative to TikTok. Influencers are now using short videos on all these platforms to share their messages in small video pieces.
Performance Based Deals
In 2024, it’s expected that deals based on performance will become more popular. This means influencers will be asked to deliver on specific promises. This includes getting a certain number of sales or clicks. If you’re an influencer and faced with this type of deal, you might want to think about turning it into ongoing royalties. Instead of taking a one-time payment, it is best to perform in the long run. Also, be careful when reviewing the contract before you agree. You will know exactly what you’re committing to before promising specific results.
Influencer marketing is still going strong. Our report shows that in the last six years, it grew a lot, from $4.6 billion in 2016 to over $16 billion in 2022. We expect it to keep growing to $21.1 billion in 2023. Because of this, many marketers plan to spend more on influencer marketing. As it becomes more popular, the demand increases, and more money is spent on it. So, it’s crucial to pay attention to the influencer marketing trends for 2024.