1. Have a Plan
Web design is not a one-time project; it’s an ongoing process that should be revisited on a regular basis. Make sure you have a plan in place for how you want your website to look and function and make sure everyone who contributes to the website knows what those plans are.
2. Remove stocky images and ambiguous terminology
One of the quickest ways to improve your web design is to get rid of any stocky images or ambiguous terminology. Use high-quality, original images that represent your brand, and make sure all of your text is easy to understand.
3. Include social share and follow buttons
Make it easy for your visitors to share your content or follow you on social media by including social share and follow buttons on your website.
4. Implement calls-to-action
Calls-to-action is a great way to get your visitors to take action, whether that’s subscribing to your newsletter, downloading a white paper, or making a purchase. Make sure your calls-to-action are clear and easy to see, and test different versions to see which ones work best for your audience.
5. Use the right imagery that works for your audience
Different audiences respond differently to different types of images. Make sure you use the right imagery that will resonate with your target audience.
6. Create navigation that guides users through your site
A good navigation system is a key to keeping your visitors on your website. Make sure your navigation is easy to use and intuitive, and that it guides users through your site in a logical way.
7. Let your visitors scroll on your homepage
Don’t be afraid of using white space on your homepage; in fact, letting your visitors scroll down the page can help keep them engaged. Just make sure you include enough content above the fold to keep them interested.
8. Stay mobile friendly
More and more people are accessing websites from their phones and tablets, so it’s important to make sure your website is mobile friendly. Use a responsive design or create a separate mobile version of your website.
9. Focus on SEO
Make sure you focus on SEO when designing your website to ensure your web design has a positive impact on your search engine ranking.
10. Never stop testing
Take the time to test different aspects of your web design, such as color palettes and web call-to-actions, to make sure you’re getting the results you want. Make sure your web design is always evolving with the times.