Mobile messaging has become integral part of our day to day lives. Before liberalization, the telephone scene in India was poor as the technology we had was obsolete. Now with the arrival of latest technologies in the market new types of marketing strategies are being developed. One of the latest marketing types is SMS marketing which is far better than telephonic or e-mail marketing. With the help of bulk SMS services, the company is given a fair chance to to send same message to multiple customers. SMS marketing is advantageous for both the company and its customers as it hits the target like a bullet, hence ensures proper communication.
In India, bulk SMS gateway is a useful mean to send messages to people who do not have mobile phones or SMS enabled phones to send and receive SMS messages. These days most of the companies prefer to choose bulk SMS messaging as it is a spam free way of communication and also saves a lot of time and the resources. SMS marketing is always better than a telephonic communication as there is a lesser chance of disturbing the customer with unwelcoming phone calls. Through SMS, the customer can read the message if it interests him from its inbox where the message is saved and this increase the probability of making the sales happen.
Through bulk SMS services, companies just need to type a single message and then send it across to any number of customers in the database. These creative marketing strategies help the company stand out from the crowd and gain extra edge over its competitors. The cellular service providers who offer SMS also offer SMS gateway which allow the companies to form and send a message from the website of service provider. SMS gateways are of many types including the one which allows you to compose messages to more than one recipient and also creates a group list.