1. Upgrade your topline copy
Your home page is the first thing most of your site visitors will see, so it’s critical that you put enough thought into topline copy. People need to know within one or two seconds what your company does and why they should be interested in you (just like at a cocktail party). Take a look at your home page and make sure the copy is snappy, to the point, and accurately reflects what you do.
2. Check your website speed
One of the quickest ways to turn off potential customers is with a slow-loading website. Make sure you’re doing everything you can to speed up your website, from optimizing images to using a content delivery network. Google offers some great tips on how to do this.
3. Improve your SEO
Search engine optimization (SEO) is one of the most important aspects of any business website. Make sure you’re taking the time to do keyword research, write optimized content, and optimize your site’s metadata. There are some great tips for this on Moz.com, or you can hire someone to take care of it for you (a little investment now will pay off later).
4. Optimize your landing page
Your website’s landing page is like your product’s first impression on a customer. If they don’t like what they see, there’s a good chance you won’t be hearing from them again. Make sure that your offer and design match up with the expectations set by your homepage and other pages on your site. Once again, Google has some great tips on how to do this.
5. Check your website’s security
With online security breaches becoming more and more common, it’s important that your website is protected. Make sure you have a secure connection (HTTPS) and use a strong password policy. You can also encrypt the data on your forms to make sure credit card information is protected. You can check out our blog post on 5 easy ways to improve website security for small businesses.
6. Add an FAQ page or knowledge base
It’s always better when customers can figure things out for themselves, without having to bother you with every little question. That’s why adding an FAQ page or knowledge base to your website can be so helpful. Make sure the questions and answers are accurate and up-to-date, and that the layout is easy to navigate. You can find some great tips for creating a knowledge base on the Help Scout blog.
7. Update your blog regularly
Blogging is a great way to keeps customers engaged and coming back to your site (not to mention the SEO boost it gets you). But if your blog hasn’t been updated in months, it’s not doing any good. Make sure that at least some of your blog posts are brand new, and that your overall blog schedule is something you can stick with. You can find some great tips for blogging here, or hire someone else to keep it up for you (you’ve got enough on your plate).
8. make sure your social media profiles are active
Social media is a big part of today’s online landscape, so it’s important that your business website is linked to your social media profiles. Make sure they’re all up-to-date and that the information is accurate. You can also use social media to drive traffic back to your website (more on that later). You can find some great tips for social media here.
9. Link together your website and social media profiles
As we mentioned above, it’s important that your business website is linked to your social media profiles (if you have them). It doesn’t always make sense to link the two sites directly, but it’s a great idea to include social media buttons on your site that link back to your profiles. This makes it easier for customers who are visiting your website to connect with you on social media. You can get some tips for linking websites and social media here or hire someone else to do it for you (after all, they’ve got enough on their plate). Don’t forget to check out our blog post 8 reasons why you need a website + social media presence for your small business!