The following 10 points will help you in getting better and more effective conversion rates on your website.
1) Use of targeted headline:
The first thing which you need to do is to use the targeted headline in order to grab the attention of your visitor towards your product. This can be done by using catchy words such as “how to”, “get rid of”, etc.
2) Use of concise and accurate lead capture:
An ideal lead capture needs you to provide only required information so that lead generation is easier for organizations. You can ask them about their name, email id and mobile number which would ease the process of contacting them again for future requirements.
3) Opt-in forms:
After grabbing their attention, you should not just stop there and leave the page. You need to add some opt-in forms in order to get their emails id which can be helpful for lead generation campaigns.
After creating an impact on your visitors by using a catchy headline, you need to provide them with a call to action in order to go ahead with the process of lead generation. This must include contact information along with offers that are beneficial for your visitors or customers. For instance, if you want them to subscribe then they might get something extra in return for subscribing like discounts on sale items, etc.
5) Proper Navigation:
The design of your website would not matter if it has slow loading speed. Thus, make sure that you provide proper navigation to your users so that they can easily find what they are looking for.
6) Use of social media profiles:
To make the process of lead generation even easier, you should add a ‘Follow us on Facebook’, ‘Follow us on Twitter’ and other social media buttons so that the users can simply follow your brand or company or product page in order to get more details about it.
7) Customer Reviews:
The best way to draw attention of visitors is by adding customer reviews as this will help them in knowing what other customers have experienced through your products/services which could be quite advantageous for them as well. In fact, positive reviews have been shown to increase conversion rates.
8) Use of Trust Seals:
If you are into an online business then it is quite important for you to use trust seals as these help in building trust among your website visitors. This can be done by displaying badges such as “VeriSign Secured Site”, etc.
9) Free Shipping Offers:
A lot of customers are looking for free shipping offers and if you are able to provide that then it would be a plus point for you. You can add this information on your website or even mention it on the call-to-action button.
10) Live Chat:
Last but not the least, using a live chat system can help you in engaging with your website visitors in real time so that they can get all their queries answered in real time. As a result, you will be able to retain your customers for future use which can help in lead generation.
With the above-mentioned tactics, you are sure to have an advanced landing page that would help in lead generation easily without any hassles. However, it is important for companies to know their target audience so that they can develop a better approach towards them. For example, if you are targeting small business owners then using video testimonials would be much better than written ones as this makes the whole process of product promotion fun and engaging for viewers since they get to “see” rather than “read” about its benefits.
What do you think? We hope that all the small businesses out there take these points seriously and turn their landing pages into lead generation machines!